Brilliance to adjust the layout of commercial vehicles Haishi positioning to "new"

After the listing of the sixth-generation Gold Cup Haishi, Brilliance’s original commercial vehicle layout quietly adjusted. The reporter recently learned from Brilliance Automotive that the future pricing of the two major series of products, such as sea lions and Grace, will go to the high-end, with sea lion positioning as the "new". At the same time, the proportion of exports of commercial vehicle products will also increase.

Bing Yumin, chairman of Brilliance Automotive Group, recently said in an interview with this reporter that after the listing of the sixth generation of sea lions, Brilliance will focus on accelerating the improvement of old products and new product development, and accelerating the implementation of major projects such as the transformation of old production lines and new production lines.

According to the already-definite plan, Haishi products will strive to highlight "new" in the future, while Garrison will base itself on "high" and pursue high quality. Dealers believe that from the pricing point of view, both tend to go upward. "The previous sea lions were priced from 59,800 yuan, and 60,000 yuan -10 million models are absolutely the main force, and now the new sea lions eight models priced at 79,800 yuan -13.68 million, compared with the price of Foton The advantage has disappeared." A dealer told reporters that after the price increases, sales of sea lions may be dominated by large customers.

“The Jinbei Sea Lion is the source of survival and the source of development for Huachen Motors.” Yan Yumin explained that the former sea lion was too old compared with Gareth. “So we invested nearly 300 million yuan to upgrade the technology of Jinbei Haishi, and we upgraded the appearance and other details.” Yan Yumin believes that in the future, the price of Garris will go up, and after this re-layout, In the short term, the conflicts between sea lions and Grace will be resolved.

In addition to the product layout, the adjustment of commercial vehicles is also reflected in the export. He Guohua, vice president of the Brilliance Automotive Group, also told reporters that as the new sea lions carried out the transformation of the right rudder, more than 20,000 gold sea lions and right rudder vehicles will be exported this year. Yan Yumin said that next year, the sales plans of the domestic brands of Haishi and Garris will be 100,000, and the number of exports will increase to 60,000, and the following year will be 100,000.

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