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Last year, China’s auto industry was a year of “big harvestâ€. The auto industry continued to show a booming trend in both production and sales, and both auto production and sales exceeded 8.8 million vehicles. In particular, it is worth mentioning that in the first 11 months of last year, the cumulative volume of used cars alone reached 2.247 million vehicles (which has exceeded the total amount of the previous year), an increase of 27.57% over the same period last year. In terms of import and export vehicles, the total import volume in the imported car market increased more than 30% in one fell swoop.
According to industry sources, the latest statistics from the 2007 data let the auto companies around the world stand up and don’t dare to take any light on the Chinese auto market. However, look at this year: Which direction will the market develop? What will happen to the future? Whether it will maintain a rapid growth ... ...
Maintaining stable development, production and sales will exceed 10 million vehicles
Zhu Yiping, Director of China Automobile Industry Association
After a steady three-year growth, China’s auto industry once again showed a rapid development trend last year.
Last year, China's auto industry continued to show a trend of booming production and sales. Among them, the automobile production was 8,882,200, an increase of 22.02% over the previous year, a net increase of 1,602,700 over the previous year; sales of 8,791,500 units, an increase of 21.84% over the previous year, a net increase of 1,570,600 over the previous year. The connection between production and sales was good. The monthly production and sales ratio of automobiles exceeded 90%, of which, the sales and sales ratios in May, August, September and December all exceeded 100%.
Which is worthy of attention is that China's auto industry production and sales growth for nine consecutive years to maintain double-digit rapid growth. Among them, after sales exceeded 2 million units in 2000, annual sales in 2002, 2003, 2004, 2006, and 2007 jumped to a new million-unit scale. Last year’s sales volume was even higher than in 2003. Some time.
According to statistics, last year, the annual sales of passenger cars in our country reached 4.727 million, an increase of 23.5% year-on-year, and the top ten brands accounted for more than 30%.
Among them, it is worth noting that, last year, China's self-owned brand car market performance was generally excellent. As of the end of last year, the cumulative sales volume of self-owned brand cars exceeded 1.2 million, reaching 124.22 million units, accounting for 26% of the total sales of cars.
Zhu Yiping predicts that if there is no accident, this year China's auto production is expected to reach 10 million. The output of passenger cars is 7.3 million. Commercial vehicle production is 2.7 million vehicles. Among the variety of passenger cars, the production of cars is expected to reach 5.5 million.
The explosive growth of the used car market is not far off
Luo Lei Deputy Secretary General, China Automobile Dealers Association
This year, the used car market has a vast space for development.
Last year, the growth rate of per capita disposable income of urban residents exceeded the GDP growth rate for the first time, and it became possible to expand domestic demand. This year, the auto market will continue to grow rapidly, and at the same time, it will drive the fast-growing growth of the used-car market. The Central Huinong policy will enable the vast number of farmers to become wealthy quickly. The vast rural areas, which have a large demand for used cars, will gradually turn the demand potential into practical actions.
With the continuous improvement of second-hand car circulation policies and regulations, the used car circulation environment will be conducive to the healthy and rapid development of the industry. A series of problems that restrict the rapid development of the industry, such as unfair taxation, industry access, and lack of integrity, will be thoroughly implemented this year. Partially solved. Developed brand dealers accounted for more than one-third of the total market sales of used cars, and sales of used car dealers in China accounted for only a small part of the second-hand car market this year, the development of space is vast.
With the settlement of the taxation problem of second-hand vehicles, the branded used-car business will develop rapidly. The replacement business of new car dealerships will become a powerful engine for the rapid growth of the used car market. With the continuous development and expansion of second-hand car dealerships, it will provide a large amount of surplus resources to the market. The shortage of used car auction industry resources will be alleviated to some extent this year.
Industry insiders agree that the average car replacement cycle is 5 to 6 years. In 2002 and 2003, a total of 7.99 million new domestic and imported cars sold in the market during the blowout period will enter the renewal period. With the improvement of the market environment, changes in consumer attitudes, and the huge accumulation of car ownership, the blowout boom in the used car market is not far off.
Imported SUVs will grow faster than car imports
Ding Hongxiang General Manager of China Import Automotive Trade Center
This year, China's economy will continue to maintain a relatively rapid growth, and automobile imports will also maintain a corresponding increase.
This year, China's economy will continue to maintain rapid growth. This is the macroeconomic environment for the automotive market, including the imported automobile market.
The total automobile market in China will still maintain a growth of about 20%, which is mainly based on the expected GDP growth of 10% next year and passenger car growth of 20%. In addition, because the imported car consumer groups are expanding and the consumption structure is gradually escalating, imported cars still have some space, so they will continue to form a pattern of “complementary varieties and misplaced operations†with domestic cars.
Among them, the imported SUV will still be the most popular car on the market, and the increase will definitely exceed the increase in car imports. However, the competition for imported SUVs will be greatly intensified, and more and more imported models will be available. With the development of the market, the import of imported vehicle models will increase. Due to the multinational auto companies' control of the market, their desire for brand promotion, and their appetite for the Chinese market, these factors will drive more brands and more models into the Chinese market.
The total amount of imported cars in China this year may have been enlarged. In general, the prices of imported cars in China will remain stable this year, which is mainly due to the stability of the policies. However, due to increased competition, imports are likely to increase, coupled with parallel imports and exchange rate fluctuations, import vehicle price fluctuations will increase.
Rapid growth in domestic demand Annual growth rate of 20%
Xu Changming Director, Information Resource Development Department, National Information Center
The domestic demand for passenger cars in China will continue to grow at a rapid rate this year, and the annual speed is expected to be 20%.
Last year, the four major indicators of China's auto market grew at a rapid rate, and the absolute volume hit a record high.
Among them, last year's total automobile output achieved a double-digit growth rate for nine consecutive years on the basis of a higher and higher base. From January to November, a total of 544,000 vehicles were exported, an increase of 74.4% year-on-year. It is estimated that the annual export volume will reach 590,000 vehicles, an increase of 72.5%. Auto exports have nearly doubled in value for five consecutive years. From January to November, the total vehicle exports were 223,000, a year-on-year increase of 45.8%, and it was expected to reach 250,000 units, an increase of 45.3% year-on-year, the highest level in the past five years. From January to November, auto demand reached 7.63 million units, a year-on-year increase of 21.7%. It is expected to reach 8.49 million units in the year, an increase of 21.2%. As with production, we have achieved double-digit growth for nine consecutive years on the basis of a higher and higher base.
Although this year's oil price is likely to continue to remain high, but from the impact of this year's oil price adjustment on commercial vehicles, the oil price factor will not have a major impact on the market next year.
In addition, although the country will implement a tight monetary policy, China's economy will maintain a high level of stability this year, and the annual GDP growth rate will reach 10.5%.
The passenger car market has maintained a growth rate of over 20% for seven consecutive years. The main driving factor is the sustained, stable and rapid economic growth.
Overall, domestic demand for passenger cars in China will continue to grow at a rapid rate this year, and the annual speed is expected to be 20%.
New car marketing model will appear this year
Su Hui General Manager of Asian Games Village Automotive Trading Market
Many consumers began to consider buying a second car that is convenient for travel.
The number of new cars traded in Beijing last year was 435,400, an increase of 12.73% over the same period of the previous year. The number of used cars sold in Beijing last year was 341,600, an increase of 16% year-on-year. For new cars, the proportion of private cars is 81%, and the proportion of private cars purchased is 72%.
Last year, Yashi City had publicly predicted that the trading volume of new and used cars in the capital will reach a ratio of 1:1. However, the data shows that this ratio has not been reached. The consumer's idea of ​​"face first" still prevailed, which eventually led to the vast majority of consumers reluctant to buy used cars.
In addition, the sales volume of small-displacement cars in Beijing dropped by more than 25% last year. This situation even led some merchants in Asian cities selling economic vehicles to switch to other brands.
Another point that deserves special attention: Last year's September, October, November and December, more than 88% of used cars were left in the capital directly in the second-hand car trade in Beijing. This is in contrast to the previous 50% of used cars that were transferred to foreign countries. the difference. Experts remind that the main reason for this phenomenon is: the single-double number travel system will be implemented in the capital, leading many consumers to consider buying a second car that is convenient for travel.
It is understood that the capital chain of the backbone dealers of most auto brands has broken down. Industry insiders predict that the price war in China's auto market will inevitably escalate this year. The price of new cars and the price reduction of new cars will also become factors affecting the used car market. In addition, the rapid development of branded used car stores will become an important feature this year.
According to relevant data, the sales volume of new cars in Beijing this year will remain at around 400,000, while the volume of used cars will exceed 350,000.
Responsibility of auto companies rises dramatically
Xu Yayi China Consumer Association Automobile Complaint Department
At present, most automobile companies can regard the protection of consumer rights as one of their most important tasks.
Last year, judging from the number of complaints, large and medium-sized cities have grown substantially, and small and medium-sized cities have dropped slightly. According to statistics from several major cities in the country, the rate of car complaints has doubled. The rapid growth of auto complaints is mainly due to the rapid growth of auto consumption in these cities. In particular, some automobile manufacturers have changed too fast in order to cater to certain consumer psychology, and do not pay attention to the improvement of intrinsic quality. With some dazzling decoration or "higher" configuration to attract consumers. Among them, some models introduced related supporting spare parts are still in the run-in period, the quality is unstable. There are even certain vehicles that have certain flaws in their design and have poor adaptability to the domestic market and consumable materials.
On the other hand, car drivers do not understand the performance of the car and the mechanics of the mechanics. They do not know how to deal with the problem. In many of the complaints received, the lack of consumer demand for car technology occupies a large part of the appeal. proportion. Moreover, auto dealerships lack a standard code of conduct for salespersons, lack of professional ethics and restrictions on salespersons, and some salespeople exaggerate the performance of products or configurations, mislead consumers, and lead to actual consumer performance during use. The disparity between the publicity of the salespersons and the disputes they caused. This is one of the main reasons for the increase in complaints from the auto industry.
We can see that the vast majority of auto companies can now regard the protection of consumer rights as one of their most important tasks. They invest a lot of manpower and financial resources each year to accept and resolve consumer disputes and compensate or compensate consumers for their quality. Inadequacies in technology and services, etc., cause losses to consumers, and some also provide moral compensation to consumers. All of these reflect the respect and love of businesses for consumers' rights and interests, and protect the legitimate rights and interests of consumers. According to incomplete statistics, 90% of car complaints handled by the Consumers Association of China have been resolved. This is inseparable from the support and cooperation of enterprises.
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