Development of foreign tires in the Chinese market in 2009

Recently, the global tire predators have suddenly increased their “performance” efforts in the Chinese market, and they frequently perform their actions. The reporters interviewed people in the industry and learned that because of the global financial crisis, the foreign tire market is generally sluggish, and the Chinese tire market has great potential.

In an interview, Mr. Ruan Sili, general manager of Cooper Tire China, stated that although the global tire business had plummeted at the end of 2008, the demand in the Japanese market was significantly weakened in terms of the Asian market. However, the strong drive between China and India made the market Still can be in a relatively stable state. According to statistics from the China Rubber Industry Association, China's tire production has grown fastest in the world. At the same time, China is also the world's fastest growing market for tire consumption. China's tire market is about 8 billion US dollars, accounting for 9% of the world's tire market share.

To this end, the world's major tire companies have shifted their marketing focus to the Chinese market - May 25, Michelin PRIMACYLC Boyue fuel-efficient tires will be listed in Hangzhou. In the recent past, Cooper launched the GFE (high-efficiency fuel-efficient) tires that reduce the rolling resistance of the tires, and Bridgestone also demonstrated its brand-new technology “Benda can” and the lack of gas in the country in late April. The tire energy-saving technology, and Bridgestone has also become F1 exclusive tire sponsors from 2008 to 2011, sponsored the Tianjin Women's Volleyball Tournament League; Hankook Tire signed diving Guo Jingjing, Pirelli tire title sponsored 2009 Super League... ... Obviously, fuel economy, environmental protection, and sports have become the three major marketing themes for these foreign tire companies in the Chinese market.

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