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In October 2012, a technology-based lighting company held an investment promotion conference in Guangzhou to launch LED intelligent lighting products. Customers can choose the color of light or the colorful light environment to create different atmospheres according to different places and realize different scene modes. . The company has set a goal of selling nearly 5,000 directly operated stores around the world and selling 100 billion yuan. However, in October 2012, a technology-based lighting company held an investment promotion conference in Guangzhou to launch a series of LED intelligent lighting products. Customers can choose the color of light or the colorful light environment to create different atmospheres according to different places and realize different scenarios. mode. The company has set a goal of selling nearly 5,000 directly operated stores around the world and selling 100 billion yuan. However, the ideal is full, the reality of the skin, its products can not be sold and the losses are serious, forced to withdraw from the market. In August of this year, we went to Dongguan to visit a pan-home platform service company that launched a variety of different product sets. During the period, we suddenly went out in the conference room, and after repeated adjustments, it flashed repeatedly and then went out. The salesman in charge of the reception constantly explained that there was something wrong with the intelligent system, which was produced by a well-known listed company in China. So far, there are no well-known LED intelligent lighting brands on the market. In fact, through the above cases, it can be explained that smart lighting has to be accepted by most consumers, and there are still many ways to go. The specific reasons are as follows: Intelligent product quality. The market is product-oriented, and the products are based on quality, quality is not good, even if the products are smart, the market does not accept. Intelligent product standards. Since there is no uniform standard, each manufacturer fights itself, consumers cannot identify it, and the market has not yet formed consumption power. Intelligent service system. Because smart products have high requirements for experience services, if the services are not available, the products can only stay in the concept. Intelligent market demand. The purpose of intelligence can be energy saving, environmental protection, safety, fashion, etc., while some manufacturers produce smart products only for intelligence and intelligence, away from consumer demand, failure is inevitable. The concept of intelligent lighting has existed more than a decade ago, but the market has been difficult to scale. To this end, who can find the market explosion point and seize it in time, who will become the earliest market winner.
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