In 2017, how should agricultural machinery enterprises “hard work”?

[ China Agricultural Machinery Industry News ] Autumn is the main key operation period of agricultural machinery. In the agricultural machinery operation period of this eventful autumn in 2016, there were many unpleasant and bad news, which should cause the relevant agricultural machinery enterprises to seriously reflect and wake up in the new year. Through the phenomenon to see the essence, enhance the sense of responsibility, hard work, improve products, strengthen control, ensure quality, service, is the agricultural machinery manufacturing and sales enterprises, should always attach great importance to the problem of long-term unremitting efforts.

At the end of the year, at the end of the year, the country from the south to the north, the agricultural machinery industry various commendation summaries, awards, followed. However, in this piece of Yangge dance, in the fall of 2016, I personally saw and heard the bad news about the agricultural machinery, always lingering in my mind, and there is always a feeling of not being unpleasant.

In 2017, how should agricultural machinery enterprises “hard work”?

It can be said that the autumn of last year was an eventful autumn for agricultural machinery. In the case of weak demand in the agricultural machinery market and weak growth, the agricultural machinery operation market has encountered many problems and difficulties, and some worrying bad news has been heard.

The bad news is that the decline in harvester operations coincides with the decline in revenue. Last autumn, the land of the motherland, from south to north, due to the extra rain in the autumn, not only the delay of agricultural machinery operation, but also the muddy shovel of many plots, the wheel harvester, delayed to land, thus causing some original plans to use mechanical harvesting. The plot crops were changed to manual harvesting, and the harvester operation was impacted. At the same time, due to the substantial increase in the amount of corn and rice harvesters, the rice harvester operation price remained basically stable. The corn harvester operation charges were in Northeast China and Inner Mongolia. The land has an average of more than 12% decline over the previous year. In the autumn of 2016, the mechanical harvesting operation not only reduced the average daily workload, but also reduced the income, which was extended, which greatly affected the farmers' intention to purchase the harvester.

The second bad news is that the quality of machine tools is a frequent problem. Including several harvesters with high domestic brand awareness, the mechanical failures continued during the autumn operation, and serious product quality problems occurred. Some product events were also exposed by CCTV. What is even more shocking is that a harvester Due to quality problems, the factory was forced to stop the purchase subsidy by a provincial-level agricultural machinery management department. This is almost a situation that has never occurred since the implementation of agricultural machinery purchase subsidies. The seriousness of the problem has reached an intolerable level. In addition, due to the defects in the traction design, after the installation of the deep depth monitor, the pass rate of the monitoring points of the working depth is always less than 90%, which greatly reduces the working area of ​​the implement.

The third bad news is that the sales demand for Chinese agricultural machinery products is not as fast as people expected. Taking the corn grain harvester, which is favored by many people in the industry, as an example, in the whole process of mechanized new agricultural operation main agricultural machinery equipment construction project in Jilin Province in 2016, the corn grain harvester is a matching model, giving priority support and purchasing in the central government. On the basis of the subsidy funds, the provincial fund is used to accumulate a subsidy of 1:1.5. It is such a preferential policy. In 2016, the number of newly added corn grain harvesters in the province accounted for less than 1% of the total increase in the entire corn harvester. There are only about 60 harvesters in the province that directly harvest cornseeds in the fall.

The fourth bad news is that the instrument does not. The monitors installed on the subsoiler and corn kernel harvester have some problems in use. Some of them have changed two or three detectors during the autumn operation period, which affects the operation monitoring and area statistics.

The fifth bad news is that the after-sales service of individual products is poor. Dealers, manufacturers and parts suppliers are pushing each other, dragging them down, not after-sales service, and even after-sales personnel can't find them. The phone is not connected, and the opinions of users are very large.

In the face of the bad news of the above-mentioned agricultural machinery, it is heartbreaking. Although some are individual phenomena, as people often say, one mouse cannot be broken. We must recognize the seriousness of the problem and must be painful.

It is not terrible to have problems. According to materialist dialectics, it is exactly what Chairman Mao Zedong once said: "The bad things have two characteristics. One side is bad and the other side is good. We must learn to look at the problem comprehensively. We must not only see the positive side of things, but also the opposite side of it. Bad things under certain conditions can lead to good results, and good things can lead to bad conclusions."

Under the background of the current sluggish agricultural machinery market, we know that agricultural machinery manufacturers and dealers are facing many difficulties and difficulties. For the bad news of agricultural machinery from this autumn, the key is to see how we know, treat, and guide the situation. Turn bad things into a driving force for a better direction. We must be brave in problem-oriented, focus on weak links, conduct in-depth analysis, and take concrete improvement measures in a targeted manner, insist on seeing the essence through the phenomenon, taking the symptoms of the pulse problem, taking out the prescription for treatment, and some of the loss. , from the following aspects of the policy.