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The automobile and motorcycle fittings industry in Ruian City, Zhejiang Province started in the early 1970s, and is mainly distributed in Tangxia, Anyang, and Yusan Towns of the city. Tangxia Town has the largest number of companies, accounting for more than 85% of the total number of enterprises in the city. In particular, Hantian and Xinfang Villages are the most concentrated. In the course of more than 30 years of development, the automobile and motorcycle industry in the city experienced the disorderly expansion of confusion and the pains of rectification. Now it has ushered in a new era of comprehensive and high-speed development.
For a period of time, the automobile and motorcycle blending and processing industry developed rapidly in Tangxia Town, Rui'an, and quickly occupied most of the country's auto and motorcycle repair markets with its low-cost advantage. The sharp increase in the number of production and sales has brought about considerable profits, achieved the original accumulation of capital, and has driven some people out of poverty. However, after the 1990s, the market demanded more and more high grades and quality for automobile and motorcycle accessories. Local businesses and business households that tasted the sweet spot for startups still held the “minor†business concept and luck. Driven by short-term interests, Daxuan began to fake the name of the factory, site, forged origin, trademark infringement, but not one. Afterwards, a small number of companies originally concerned with quality and branding were at a competitive disadvantage because of high production costs, and they were also forced to accept some “counterfeit ordersâ€, which led to the emergence and spread of regional and industry-based counterfeiting and severe impacts. The development of automobile and motorcycle industry and the establishment of regional brand image.
The problems in the Ruian automobile and motorcycle fitting industry have caused the attention of the relevant departments at the higher levels, and even the State Council has been included in the fifth place in the nine key rectification products, and has been designated as a regional counterfeiting base. In 2001, the Zhejiang Provincial Administration for Industry and Commerce and the Wenzhou City Administration of Industry and Commerce included the Rui'an automobile and motorcycle industry in the “blacklist†of rectifying the general assembly. In the following three years, the industrial and commercial departments severely cracked down on the counterfeiting in the automobile and motorcycle industry by investigating major cases and picking up dens.
As a result, the large-scale renovation for three consecutive years has not only brought down the automobile and motorcycle industry in Rui'an, but has also given rise to a good momentum of overall improvement and rapid development.
At present, in the city's automobile and motorcycle fittings industry structure, auto parts account for 65% and motorcycle parts account for 35%; with complete vehicle accessories, 20%, market maintenance products account for 69%, export products account for 11%, and filters have been formed. Carburetors, oil pumps, radiators, door lifters, door locks and more than 3,000 product lines.
The increasingly perfect industrial chain has led to the expansion of the company's scale. Last year, the total number of automobile and motorcycle fittings companies in the city reached 1,543, accounting for about one-fourth of the total number of automobile and motorcycle fittings companies in China; the total industrial output value was 8 billion yuan, accounting for about 1/7 of the total output value of automobile and motorcycle fittings in China. Through the merger and reorganization, agglomeration has developed and a number of key enterprise groups and small giants such as Ruili, Chaoyang, Nanyang and Xintian have emerged. These enterprises actively implemented the “go global†strategy, achieved expansion from the domestic market to foreign markets, and gradually promoted internationalized e-commerce activities through online exhibitions and procurement. In 2003, the self-supported exports of the automobile and motorcycle industry in the city amounted to USD 61.41 million, an increase of 57.91% over the previous year.
Last year, Rui'an City successfully obtained the gold card of "China's automobile and motorcycle fitting capital", bringing a broader and brighter prospect to the city's automobile and motorcycle industry. At present, the Rui'an International Auto Motorcycle and Motorcycle Industrial Park covering an area of ​​38,000 mu has entered a substantive construction phase. The city will also make every effort to create "two bases" (China filter production base, China commutator production base) and "two centers" (Zhejiang Auto Motorcycle Accessories Product Quality Supervision and Inspection Center, Zhejiang Province Mold Processing Center ). This also embodies the hard work and sweat of the Minister of Commerce and Industry.
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