Technology Innovation Network Marketing

In recent years, China’s industrial development has been rapid, and the demand for pump and valve products has been increasing. The pump and valve industry has also begun to flourish. However, similar to many equipment manufacturing industries, China is a major producer of pump valves, but it is not a strong country for pump valves. The industry's low production concentration, low-end valve research and development capabilities for high-end products, and valve manufacturing technology are still widespread. .

Pump valve industry forward

According to statistics, China is the largest valve manufacturer in the world, and the number of valve companies ranks first in the world. There are about 6,000 valve companies of all sizes, of which 900 have an annual output value of more than 5 million yuan. There are no less than 200,000 pump valve manufacturing enterprises in the country, and more than 1 million people engaged in business activities in pump valves. However, China's valve companies mainly focus on low-level, small-scale and family-oriented enterprises. In terms of products, due to repeated investment and inadequate technology introduction, the leading products of China's valve companies are still low-quality mass products.

At present, various types of valves produced by enterprises in China have the disadvantages of external leakage, internal leakage, low appearance quality, short life span, inflexible operation, and unreliable valve electric devices and pneumatic devices. Some products are only equivalent to the early 1980s. At the international level, some valves required on high temperature and high pressure and critical devices still rely on imports. In high-end technology, there is still a large gap between domestic and foreign companies, so technology will be a bottleneck restricting the development of China's valve products.

In addition, as the domestic pump and valve industry has been focusing on the long-term price war, the market has fallen into a mess, resulting in the pump and valve industry has been hovering in the middle and low position of the world's valve industry. Under such circumstances, China's pump and valve companies need to eliminate backward production capacity, enhance market competitiveness, and expand development space.

Technological Innovation Helps Valve Valve Industry Survive Adversity

An important indicator to measure whether a company has advanced nature and whether it has market competitiveness is the level of technology, and the ability to innovate in technology can produce high-quality products. Driven by the four forces of industrialization, urbanization, reform and globalization, China's valve equipment manufacturing industry has broad prospects. The future high-end valve industry, localization, and modernization will be the main direction for the future development of the valve industry. Pursuing continuous innovation and creating a new market for valve companies can enable companies to survive and develop in the increasingly fierce competition in the pump and valve industry.

With the acceleration of the pace of reorganization of the pump and valve industry, pump and valve companies can only gradually improve their product technology level by continuously developing technological innovations, developing new products, and upgrading their products to meet the needs of domestic installations, fully realize the upgrading of products, and increase product additions. Value, improve the company's core competitiveness.

The research and development of the core technology of the pump and valve industry will become the key to the development of the enterprise. China's valve and valve companies need to strengthen technological innovation, eliminate backward production capacity, enhance market competitiveness, and expand the development space. It is reported that in the next 10 years, new valve products supporting major projects such as coal-fired power, nuclear power, hydropower, large-scale petrochemicals, oil and gas gathering and transmission lines, coal liquefaction and metallurgy will become development priorities, and are expected to lead the rapid growth of the entire valve market. .

Pump valve industry has a huge market

From the perspective of the international environment, although the added value of China’s current pump valve products is relatively low, China’s pump manufacturer only needs to increase its technical R&D efforts and develop high-yield products. The export potential of this market is therefore very large. .

Experts predict that by 2015 China’s valve market will be 10% larger than the US market and four times larger than the Japanese market. Buyers will purchase $2.4 billion worth of valves. By 2015, three of the top ten buyer rankings and six of the top 20 rankings will all be generated in Asia.

With the continuous development of valve technology, the continuous expansion of valve applications, with the corresponding valve standards are increasingly indispensable. Valve industry products enter a period of innovation. Not only do product categories need to be replaced, internal management also needs to deepen reforms according to industry standards.

During the Twelfth Five-Year Plan period, the pump and valve industry will contribute to the development of new-type industrialization and will develop in a resource-saving and environment-friendly society. Thanks to the financial crisis, China's pump and valve industry began to implement the internal and external survival of the fittest due to reduced orders and rising raw material prices. Some backward production capacity was eliminated from the industry, making the pump and valve industry able to go light and get better development space.

With the acceleration of the pace of reorganization of the valve industry, in the future, the valve can only gradually improve the level of product technology through the continuous technological innovation, development of new products, and technological transformation, to meet the domestic equipment support, and fully realize the localization of the valve.

Changing marketing mode E-commerce into a new trend in the industry

With the rapid development of social economy, traditional sales can no longer meet the development trend of today's society. Internet marketing has become a new darling and leads the new trend of sales development. The network economy has stimulated the market's prosperity and competition, and has also promoted the connection between the pump and valve manufacturing industry and the e-commerce business.

It is reported that many pump and valve manufacturing industries throughout the country have joined the e-commerce circle. However, relatively speaking, it is still difficult for enterprises to completely implement the e-commerce plan. There are still bottlenecks in manpower, resources, and technology.

In response to this dilemma, pump and valve companies can choose the right way for themselves to connect with e-commerce according to their own company's strength. First of all, it is possible to use the network marketing training of related companies, combine the characteristics of the pump valve industry, integrate various network marketing resources, and better understand the development model of the electricity supplier field in the pump and valve industry. Second, you can outsource through online marketing. The e-commerce operation is not familiar with this piece, let alone a professional pump valve. Enterprises can outsource their network marketing operations to professional network marketing service companies.