What does a car maker mean for Apple?

If the rumors are true, Apple will start selling electric cars in 2019. I do not know Tesla’s feelings after seeing this rumor. Apple officially announced its entry into the automotive world beginning with CarPlay, through the software into the automotive market. CarPlay is an in-car system released by Apple. It integrates the user's iOS device with the dashboard system. Users can activate Siri and use the CarPlay service only through the car's native interface or by pressing and holding the steering wheel's voice control button.

Some Wall Street analysts believe that Apple will sell 200,000 vehicles for an average price of 55,000 US dollars in the future. And these electric vehicles will bring 11 billion US dollars in revenue and 1.6 billion in profits to Apple in 2019. This forecast sales data will bring an increase of $3 per share for Apple stocks, which does not sound exciting to investors.

However, the above data does not represent Wall Street's failure to make electric cars. The automobile industry is a mature industry, but with the advancement and development of science and technology, people's understanding of cars is changing. From the means of transport, slowly to the development of intelligence. Driverless cars will certainly enter the consumer market within the next 10 years. Because the structure of the electric vehicle is simpler than that of the conventional diesel locomotive, the technical threshold of the core power system becomes lower. And battery management of electric vehicles is mainly achieved through software. So it is more suitable for Apple technology companies that are good at software.

In recent years, Apple has been able to be both internally and diplomatically troubled. Faced with the diversification of its products, the company relied too much on the iPhone for a single source of profit. Because the iPhone contributed more than three quarters of Apple’s total profits. The performance of iPad and Apple Watch is not eye-catching. Externally, Tesla and Google have a strong presence in the car and have launched unmanned electric vehicles. Facing the opponents' strong attack, the offense is the best defensive. Therefore, Apple needs to make further progress in the automobile industry and find new breakthroughs for future growth.