Xi'an LED field research: dealers are still at a loss

In recent years, the state's regulation of real estate has become more and more serious, the real estate market has become increasingly sluggish, and the building materials and home furnishing industry has been directly affected, and demand has shrunk. Coupled with the emergence of e-commerce, the traditional building materials industry has never been more challenging. Known as Chang'an and Yujing in ancient times, Xi'an is the provincial capital, sub-provincial city, national regional central city (northwest), and an important national research, education and industrial base. A historic city in the world established by UNESCO in 1981. It is located in the middle of the Guanzhong Plain, Beitun River, south of the Qinling Mountains, and Liushui Run Chang'an. The city has jurisdiction over 10 districts and 3 counties, with a total area of ​​10,108 square kilometers. At the end of 2014, the resident population was 8,827,500. In recent years, the state's regulation of real estate has become more and more serious, the real estate market has become increasingly sluggish, and the building materials and home furnishing industry has been directly affected, and demand has shrunk. Coupled with the emergence of e-commerce, the traditional building materials industry has never been more challenging. Although Xi'an is a second-tier city, the lighting store is the largest in the country: there are as many as 13 professional stores, and 30-40 homes in large and small stores. However, a large number of professional or integrated stores have not attracted a large number of passengers. Many dealers said that the store is still in a long-term loss state, and the business is difficult to support, which has caused a lot of empty shops and shops to be transferred in many shopping malls. It is known that the market for these building materials is not optimistic. The reporter conducted a brief analysis of the two mainstream lighting cities in Xi'an by visiting the market. Xi'an Tongtai Lighting and Electric Material Wholesale Base Competition Index: ★★★★★ Xi'an Tongtai Lighting and Electric Material Wholesale Base is located at the southeast corner of the junction of Taihua North Road and North Third Ring Road. It is currently the largest lighting city in Xi'an. It is also a gathering place for large-scale wholesalers and wholesalers in Shaanxi lighting industry; the total operating area is 100,000 square meters, which was grandly opened on November 8, 2010. The total number of merchants exceeds 500. The location is excellent and the logistics is developed. With the unique geographical advantage of the North Third Ring Road, the number of logistics companies in Tongtai Lighting and Electric Material Wholesale Base has reached 12, providing great convenience for hundreds of merchants to deliver goods to the county, and developed logistics to make Tongtai Lighting Materials The customer base of the wholesale base radiates to the Shaanxi-Gansu-Ningxia and other places. Wholesale-based, retail supplemented. The business hours of the merchants are freely controlled, forming a pattern dominated by wholesale, retail and engineering. Several major brands in the industry can be seen here, such as NVC Lighting, Op Lighting, Philips Lighting, Sunlight Lighting, Sanxiong Aurora Lighting, Simon Electric, Panasonic Electric, Schneider Electric, Chint Switch, etc. are all camped here. Xi'an Glorious Lighting City Competition Index: ★★★★ has a long history and high local popularity. Xi'an Guangcai Lighting City is adjacent to the Big Wild Goose Pagoda and Datang Furong Garden. It opened on March 2, 1998. It is the earliest lighting store in Xi'an. It has a long history and its popularity is high in the hearts of the people. A gathering place for many old and gold retailers like Jinshi Lighting and Yangming Lighting. Xi'an Guangcai Lighting City has a business area of ​​40,000 square meters and a total of 500 merchants, mainly retail and supplemented by engineering. The location is excellent and the shops are full. There are only 2 professional lighting stores in the southern suburbs. However, due to the large tourist area in the tourist area, the transportation traffic is large, and it is an important location for transportation and tourism. In recent years, many subway lines are under construction and the cycle is long, so the business to the merchants More or less will have an impact. The rest of the lighting stores Competition Index: ★ ★ ★ Based on retail, supplemented by wholesale engineering. In the southern suburbs, the Guangdong-Hong Kong-Taiwan Lighting City, which opened in the same year as Guangcai Lighting City, is a neighboring area with a business area of ​​15,000 square meters and 180 merchants. It is mainly retailed and supplemented by wholesale projects. The general storefront area is not very large. And the second floor is partially vacant. The mainstream lighting stores in the northern suburbs are: Oriental Mercure Redwood Lighting City, Solidarity Light City, Hongqi Light City, Xianshun Fine Lighting City, Northwest Light City, Xianshun Lighting Wholesale Square, etc., mainly retail, supplemented by engineering wholesale. Due to the large number of lighting stores in the northern suburbs, the competition is fierce. The business is slightly inferior to the two lighting towns in the southern suburbs, and there are some vacant shops. Reporter's Handbook Although the glory of the lighting industry in the past is gone forever. However, the future trend of the industry will surely win. In the past two years, it has been a test for all lighting manufacturers and distributors, and it is also the integration period of the entire industry. After the shuffling stage, the lighting industry will enter a new era.

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